gallery Social network strategy

THE tremendous growth in the availability and quality of cellular phones, mobile tablets and inexpensive cameras has combined with the social nature of the human race to open the travel industry like never before. Words and images flash almost instantaneously from all over the globe to inform users on social networking sites such as Facebook, Instagram and Twitter.

However, navigating this superhighway of travel-information within the challenging framework of social connections can be daunting. If you want your words or images to be taken seriously, you have to apply many of the publishing principles followed by larger media organisations. After all, you don’t want to smother exasperated friends with reams of boring photographs, only to have them tune you out!

Similarly, unless your sole travel objective is to record images or words, you don’t want to waste an inordinate amount of time on recording, editing and disseminating images.


With this in mind, I decided on a social networking strategy for a recent trip to view the cherry blossom season in Japan. Having made up my mind to use the app Hipstamatic almost exclusively, I combined a number of different lenses, flash and film combinations, which I named ‘Japan’, ‘Food’, ‘B&W’, ‘Sakura’ and ‘Saturated’, to respond appropriately to different photographic challenges.

While I appreciate not everyone likes filters, using Hipstamatic negated the need for photo editing, and simplified the publication of images to social whenever I chanced upon an unblocked or free WiFi location.

Sakura 2014…

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